A fellow from Actuate made a passionate case for black screens by taking a bright flashlight, shining it directly into his face, and proclaiming, “This is what happens when you use a white screen on a mobile device.” His point was dramatic, but erroneous. During the smaller session, the issue of black screens on mobile devices arose-a practice that Actuate emulates. I recently gave a keynote presentation at one of Actuate’s events and also led a separate smaller session to discuss data visualization best practices. The results, however, are costly to those who use the software. Vendors find this approach faster and cheaper than research. A software developer does something on a whim and others copy it. ![]() ![]() Few software vendors in the BI space do research or even read relevant research by others.
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